How Phyno, Olamide and others made it to the top

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Olamide and Phyno have had an incredible 2016 as far as their careers are concerned. We say this because the numbers say collectively they have some of the most played materials on mainstream radio today.

With only two months to the end of the year, both rappers have announced they are dropping albums and it goes without saying that we are having a massive yuletide as far as new music is concerned.

It will be an interesting one and we can’t wait.
But what’s even more interesting is the switch in Olamide and Phyno with both music stars embracing the more sought after pop genre.

With Olamide, this isn’t particularly new as we have seen in Bobo, Lagos Boys and Melo Melo. The man understands the market, their inclinations and everything about their yearnings – and he delivers just that in his pieces.

And it’s worked for him. And quite frankly, we love it to the full.
But there’s more flavor to love from where that came because Phyno appears to have been indoctrinated into the league. This league is what has most of our A-list artistes playing what’s been popularly referred to as Afro Pop and Afro beats in international tabloids and American radio shows.